Loyalty Programmes in Hotels Dissertation Example | Topics and Well Written Essays - 11750 words

Loyalty Programmes in Hotels - Dissertation Example As the essay stresses in a Loyalty Program, customers accumulate assets, points or rewards by accumulating their purchases from a focal firm which can be exchanged for goods or services, though not always associated with the firm. Usually this takes the form of points that can be exchanged for gifts, free product, or aspirational rewards such as air miles. According to the paper findings the objective of loyalty programme is not just to create satisfied customers, because satisfied customers may or may not be loyal. The purpose of loyalty programmes is in fact to build such relationships with customers (through constant interaction and communication) that they repeatedly opt for a specific product, despite available choices and even in the face of less expensive choices. Loyalty programs aim at building true loyalty (both attitudinal and behavioural ) . Loyalty Programs have three additional objectives. While there are several interpretations that exist on what customer loyalty means, for the purpose of this research it is assumed that loyalty is something that makes a customer purchase the same service/ product or brand more frequently and inhibits the customer from choosing other available options. Most firms design their loyalty programs by firstly conducting surveys, focus groups ,and researches to determine the core aspects requir ed in their loyalty programs in order to create a long lasting relationship with the customers. Last two to three years have seen the emergence of a lot of firms that take up the task of designing customized loyalty programs for other firms (Joshi, 2009).They also assist the other firms in finding the customer satisfaction levels with the current loyalty programs by means of

Practical Intelligence in Everyday Life Essay Example | Topics and Well Written Essays - 750 words

Practical Intelligence in Everyday Life - Essay Example Practical intelligence appears to be the ability that individuals employ to find the best fit among themselves and the requirements of the environment. Research illustrates that general intelligence performs a vital role in several valued life products. Besides academic achievements, IQ associates to some level with job presentation, socioeconomic improvement – phase of education, occupation, etc, and also "social pathology" - poverty, adult criminality, dependence on welfare, unemployment, etc. IQ and general intelligence show a relationship highly with school presentation as well as job performance, less so with work-related prestige, reasonably with income, and to a small level with law-abiding behavior. IQ does not explicate the inheritance of economic standing and wealth. To measure practical intelligence, researchers rely on a perception called unspoken knowledge (Sternberg et al., 2000). The characteristics of this knowledge are: it is procedural rather than factual, which signifies it is knowledge with regards to how to do something rather than knowledge regarding something; it is frequently learned without the assistance of others or clear instruction; it is knowledge regarding things that are personally significant towards the learner. People who are more experienced at acquiring tacit knowledge, do better in a diversity of fields counting business management, sales, academic psychology, as well as military leadership. Verbal intelligence is the capacity to investigate information and resolve problems using language-based analysis. Verbal or linguistic intelligence is in charge for the production of language along with all the intricate possibilities that follow, including hilarity, poetry, grammar, storytelling, metaphors, similes, symbolic thinking, abstract reasoning, conceptual patterning, and obviously, the written word. Verbal or linguistic intelligence is stimulated by the spoken word; by reading someone's thoughts or poetry; and by writing one's personal ideas, thoughts or even poetry.  Ã‚